Catch Our Draft

Support PBBT

Bumper Stickers and Road Rage

Dip A Hippie bumper sticker may signal aggressive driverYou can tell it’s springtime back home in MO. The Speak Out column (a repository of ramblings for people who can’t be bothered to write a letter to the editor) in The Cape Girardeau Southeast Missourian contained one of the annual rants: “I AM frustrated by bicyclists who use the middle of a road lane. It blocks traffic. Do us a favor. At least ride closer to the edge or bike somewhere else.”

When I sat down for my coffee and cereal, my eye was drawn to a Washington Post story picked up by The Palm Beach Post. Follow the link to see the whole story. It’s worth reading. I’ll steal key parts of it below to place the Speak Out comment in a kind of perspective.

The gist of it was that “drivers of cars with bumper stickers, window decals, personalized license plates and other “territorial markers” not only get mad when someone cuts in their lane or is slow to respond to a changed traffic light, but they are far more likely than those who do not personalize their cars to use their vehicles to express rage — by honking, tailgating and other aggressive behavior.”

More Markers, More Aggression

“The more markers a car has, the more aggressively the person tends to drive when provoked,” Szlemko said. “Just the presence of territory markers predicts the tendency to be an aggressive driver.”

The key to the phenomenon apparently lies in the idea of territoriality. Drivers with road rage tend to think of public streets and highways as “my street” and “my lane” — in other words, they think they “own the road.”

Why would bumper stickers predict which people are likely to view public roadways as private property?

Social scientists such as Szlemko say that people carry around three kinds of territorial spaces in their heads. One is personal territory — like a home, or a bedroom. The second kind involves space that is temporarily yours — an office cubicle or a gym locker. The third kind is public territory: park benches, walking trails — and roads.

Drivers are in public AND private territory

Unlike any environment our evolutionary ancestors might have confronted, driving a car simultaneously places people in both private territory — their cars — and public territory — the road. Drivers who personalize their cars with bumper stickers and other markers of private territory, the researchers argue, forget when they are on the road that they are in public territory because the immediate cues surrounding them tell them that they are in a deeply private space.

“If you are in a vehicle that you identify as a primary territory, you would defend that against other people whom you perceive as being disrespectful of your space,” Bell added. “What you ignore is that you are on a public roadway — you lose sight of the fact you are in a public area and you don’t own the road.”

It doesn’t matter what the sign says

Oh, and, by the way, it doesn’t matter whether the bumper sticker is a warm and fuzzy “Have a Nice Day” or in-your-face like the one above I shot in the 70s in central Florida. They both feed your sense of territory.

Hmm, now that I think of it, I have a Florida Share the Road license tag on my car.

5 comments to Bumper Stickers and Road Rage

  • I guess I should no longer sprint to the next stoplight to give the driver a piece of my mind if he has a ‘my kid can beat up your honor student’ bumper sticker, huh?

  • kls

    According to the study, it doesn’t matter if it’s that or “Give Peace a Chance.”

    Gee, I can’t remember if my kids were honor students or not…..

  • kls

    I replied to your comment and then looked over to see what ads Google had put on the page.

    They were all car ads for stuff like Lincoln Navigators and Ford SUVs.

    I guess Google must be keying on the words “Road Rage.”

  • The driver’s aggression level may be regardless of the bumper sticker message.

    However, the driver with the ‘Guns Don’t Kill People; I Kill People’ sticker is far more likely to be packing heat and a willingness to shoot first than the driver with a ‘Florida, John Lennon, Imagine license plate’.

  • I haven’t heard this before, I didn’t know that the number of stickers on a car indicated the aggression of the driver. I’m not sure how much I believe that; I think calm drivers are that anyway and aggressive drivers will be that way regardless of how many stickers they’ve put on their car.